When it comes to boosting sales there are many options at your fingertips. You can run A/B testing, it’s a great way to see what works and what doesn’t. You can craft a targeted email campaign, everyone has an email address. There’s also robocalling. You can reach a large audience with your perfect recording. These ideas are not bad. If they weren’t effective businesses would not use them. But, is this what your customers want? They may be effective for a time. But, if they stop working suddenly you are left confused. So, how do you ensure your marketing efforts are effective with your customers? The answer is simple. You talk to them.
What is conversational marketing?
Conversational marketing is using multiple channels to have one-on-one conversations with your clients. It meets customers where they are. These conversations don’t have to happen in person. The many technological advances throughout the years make it easy to connect. You can talk on the phone, use text messages, or instant message. Whichever the customer prefers.
Resolutions happen in real time:
How many times have you called a business and had to deal with multiple phone prompts? After a few minutes, it’s tempting to throw your hands in the air and yell ‘I want to talk to a real person!’. This experience puts a bad taste in your customer’s mouth. But, if you have a live chat on your website, your customers can chat with a real person. It keeps the experience positive. This keeps your customers doing business with you and not the competition.
Conversational marketing is scalable:
Sales and marketing teams have always understood the importance of face-to-face time with clients. However, they were running into a problem, it didn’t scale. They understand the importance of using their precious time wisely. So, sales representatives used the contact us form because they knew there was no way they could talk to every site visitor. Messaging and chatbots have come a long way in making conversational marketing scalable. Now one salesperson can manage multiple leads with effective chatbots. This makes conversational marketing far more scalable.
Customer relationship management must be part of conversational marketing:
Part of a positive customer experience is the organization on your end. If the customer must repeat their story seven times, this will frustrate them. But, if you have their up-to-date information in your CRM system you can quickly help them. Previous order and conversations will tell you a lot about the customer. It provides you with the necessary context to provide exceptional service to the client. It is the core part of successful conversational marketing.
You will gain valuable feedback from your customers:
A/B testing and email blasts statistically do increase sales. But, they don’t provide you with the valuable knowledge a one-on-one conversation does. You can pool your information to make informed decisions about the direction of your marketing plans. You can provide incentives for customers to take surveys or polls. This will give you valuable information about their product preferences. You can gather all that information together and look for trends. Customers in one age bracket may prefer different products than those in a different age bracket. This is valuable information for your marketing strategy.
A solid relationship with your customers is part of what creates customer loyalty. When they feel you listen to them and solve their problems quickly they won’t run to the competition. They are also more likely to tell their friends and family about you. This is free marketing for you. They trust their friend’s opinion and their friend likes your business. This starts the new relationship on the right foot.
Conversational marketing combines the personal touch of a sales rep with modern technology. It’s the best of both worlds. It allows you to provide your customers with the best possible experience. You answer their questions on their time with their preferred method of communication. Are you interested in learning how conversational marketing can work for you? Let the experts at Kaizen sales help you today. Our consultants have a passion for teaching businesses how to boost their sales while digitally transforming their businesses. To learn more, sign up for our newsletter or contact us for a demonstration.