by Dave Northrop | Dec 28, 2018 | Blogs
One of the fundamental principles of marketing and sales strategy is to tailor to a specific audience. While this is definitely an effective way to operate, sometimes it is easier said than done. Identifying your key demographics, learning more about them, and...
by Dave Northrop | Dec 28, 2018 | Blogs
Do you run a small or mid-sized business? If so, does your business include both a marketing and sales department? Unfortunately, sometimes these two teams aren’t on the same page, meaning they work independently. As a result, a business isn’t as...
by Dave Northrop | Nov 30, 2018 | Blogs
Do you send out generic emails to everyone on an email list, hoping to get responses, but your efforts are in vain? Then you need to know about the benefits of list segmentation. Maybe you’ve heard of list segmentation but aren’t quite sure what it...
by Dave Northrop | Nov 15, 2018 | Blogs
There are so many advantages to owning a small business. Your employees can make a real difference within the company. They are not a ‘cog in the wheel’. You can pursue your passion without going through the bureaucratic red tape to do it. But, competing...
by Dave Northrop | Oct 29, 2018 | Blogs
Marketing and sales, like every other aspect of our modern lives, has evolved due to the introduction of new technologies. Tactics that were once effective no longer produce results and can even be detrimental. Cold calls, pushy sales tactics, and manual work just...
by Dave Northrop | Oct 28, 2018 | Blogs
Your sales team is the heart of your business. They’re the ones making the sales, connecting with customers, and providing that hands-on connection to your customers. If your sales team is efficient, your sales run smoothly, and your customers will be pleased....
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