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Lead Scoring [Key to Prioritizing Time]

Lead Scoring [Key to Prioritizing Time]

I must admit, until very recently, I had no good way to use data to prioritize my best qualified leads. I was constantly looking for better ways to segment and prioritize my leads and come up with some sort of scoring system to rank them. I have finally figured out a...
Define Your Target Audience with Persona Development

Define Your Target Audience with Persona Development

One of the fundamental principles of marketing and sales strategy is to tailor to a specific audience. While this is definitely an effective way to operate, sometimes it is easier said than done. Identifying your key demographics, learning more about them, and...
4 Ways Your Small Marketing Team Can Thrive

4 Ways Your Small Marketing Team Can Thrive

There are so many advantages to owning a small business. Your employees can make a real difference within the company. They are not a ‘cog in the wheel’. You can pursue your passion without going through the bureaucratic red tape to do it. But, competing...
Top 5 B2B Sales Strategies for 2019 and Beyond

Top 5 B2B Sales Strategies for 2019 and Beyond

Marketing and sales, like every other aspect of our modern lives, has evolved due to the introduction of new technologies. Tactics that were once effective no longer produce results and can even be detrimental. Cold calls, pushy sales tactics, and manual work just...